What you'd actually do
- Find the creators who fit a brief, and work out who's worth approaching
- Send the DMs and the emails — and chase the ones who go quiet
- Plan and post for our own handles, writing as us rather than as you
- Lay out posts and story frames in Canva, without waiting on a designer
- Keep the creator lists, outreach status and campaign numbers straight in Sheets
- Influencer and market research for campaigns we're about to pitch